Enthusiast Gaming Holdings have announced that, in partnership with its esports division, Luminosity Gaming, it has entered into a sponsorship and partnership agreement with PartyCasino.Fun, a leading online casino with over 500 games ranging from classics such as Blackjack and Roulette, to a wide variety of online slots.

Through the Agreement, PartyCasino.Fun’s logo will appear on Luminosity Gaming jerseys,  which will be visible during live streams and broadcast events, as well as in the online store. Additionally, PartyCasino.Fun will sponsor the 19+ gaming lounge at EGLX, providing mutual access and opportunity to another tier of gamers.

Enthusiast Gaming will run a series of polls that ask attendees to choose between a real-life location and a videogame location. After the poll’s conclusion in December, the results will be utilized on Enthusiast Gaming’s wide social media presence to promote PartyCasino.Fun as a personal getaway, giving PartyCasino.Fun a newfound Canadian reach.

The collaboration with PartyCasino.Fun unlocks a new audience segment for Enthusiast Gaming, the lucrative online gambling community. Enthusiast Gaming has multiple points of engagement to gamers which provides the unique ability to leverage the entire network of media, esports and events assets. Enthusiast Gaming’s newly hired direct sales team is already adding value by leveraging direct relationships with brands and agencies and offering a custom, targeted approach to reach the gamer demographic. The partnership with PartyCasino.Fun was driven by the sales team, and is a testament to how successful the overall strategy can be. 

Menashe Kestenbaum, President of Enthusiast Gaming commented, “The partnership with PartyCasino.Fun is exciting for us and validates the size and scale of our combined media and gaming platform. We used the sales and marketing expertise of our newly formed direct sales team, to create a unique, customized marketing strategy for PartyCasino.Fun to reach their media and sponsorship goals. It is encouraging to see our sales force already delivering value and driving revenue. We look forward to partnering with PartyCasino.Fun, and working closely with their team!”

Alessandro De Stasio, Head of Marketing of PartyCasino.Fun commented, “We are excited to have the chance to partner up with the largest gaming and esports organization in Canada. We are sure that the combination with our audiences will untap new marketing opportunities whether it comes to reach, events and/or activations.”