Svenska Spel moves agents online in Sweden

Business News

On Monday, October 21, the biggest change in Svenska Spel’s agent’s history will be implemented. For the first time, a gaming agent in Norrland can sell a stake on Stryktipset to a person in Skåne online.

Svenska Spel Sport & Casino’s customers have been able to play together since last spring and now it is also possible for physical agents to sell cooperative games via the Internet.

Playing cooperative games at their local Svenska Spel Sport & Casino representative has long been a matter of course for all bettors. On Monday, a new chapter was written as the agents move out online with their participation games during Play Together at Svenska Spel Sport & Casino. It is now possible for all physical agents affiliated with Svenska Spel Sport & Casino to sell their participation games to customers all over Sweden on the internet via The games that will be available are Stryktipset, Europaatipset, Toptipset, Bomben and Powerplay initially.

Customers will be able to look up their agents or cooperative games via Svenska Spel Sport & Casino’s website under Play Together, each agent will have their own page where they can sell cooperative games and communicate with their customers.

Finally, the agents can get access to all the benefits of online sales and services and thus have a huge customer base to work with. Now we are talking multichannel fully when you can buy a share from any store, no matter where you are in the country, ”says Mathias Johansson, Partner Responsible Store, Svenska Spel Sport & Casino.

It has been an eventful year for the physical agents who have also been influenced by the new gaming market. Earlier this year, self-service terminals were also introduced at Svenska Spel Sport & Casino’s agents and now they also have the opportunity to sell their share games online.