FanDuel Becomes Official Daily Fantasy Partner of the Steelers
FanDuel has signed an exclusive partnership with the Pittsburgh Steelers, designating FanDuel the Official Daily Fantasy Partner of the Pittsburgh Steelers.
Marking the Steelers first deal with FanDuel, the fully integrated marketing agreement will prominently feature FanDuel at Heinz Field, and give FanDuel access to robust marketing assets ranging from LED and scoreboard video signage, to radio, television and digital advertising.
“We’re excited to bring FanDuel into the fold as our Official Daily Fantasy Partner. We think Steelers fans will enjoy the FanDuel platform and the opportunity to compete for unique Steelers prizes”, says Steelers Vice President of Sales & Marketing, Ryan Huzjak.
As part of the sponsorship FanDuel will offer unique, once-in-a-lifetime experiences for customers, including access to a fantasy camp event at Heinz Field. More information on the event will be announced in the coming weeks and months.
“We truly admire the historical franchise the Steelers have built, and Pittsburgh is an incredible sports town,” said Matt King, CEO, FanDuel. “Our Pennsylvania customers love their teams and their players, and by partnering with the Steelers, we’ll further deliver on our promise to further engage fans and meaningfully grow our brand.”