Australian-listed wagering technology provider BetMakers Technology Group has launched a customised racing channel with wagering operator Pointsbet, confirming the new channel is now live on the GVC Australia-owned Neds website.

With the announcement on Thursday, Neds customers on both the web platform and digital applications can now access the new racing channel.

BetMakers (ASX:BET) says the new Racing Channel is currently live streaming, on six wagering operator sites in Australia including Pointsbet and Neds, more than 2,000 races per week from international jurisdictions including the US, UK, Ireland, Mexico and Canada.

“We are seeing some tremendous uplift with the bookmaker’s turnover once they integrate the Racing Channel as a lot of the content can only be viewed on the bookmaker’s platform,” said BetMakers Technology Group, CEO Todd Buckingham.

“Neds is one of Australia’s fastest-growing bookmakers and it’s great to be working with them to deliver them International Racing content.”