SugarHouse Casino is celebrating its transition to the new Rivers Casino Philadelphia.

The rebranding represents a $15 million investment in the property, which includes the all-new $5 million state-of-the-art BetRivers Sportsbook; a redesigned gaming floor; and new amenities, such as Jack’s Bar + Grill, a new restaurant opening soon – all under the Rivers Casino brand. Announced with these changes is Rush Street Gaming’s continued commitment to be a proud community partner to the city as Rivers Casino Philadelphia.

Rush Street Gaming and its affiliates, which own and operate Rivers Casino Philadelphia, currently have three other casinos in the U.S. operating under the Rivers Casino brand—Pittsburgh, Pennsylvania; Des Plaines, Illinois (Chicago area); and Schenectady, New York. All Rivers Casinos lead their markets.

“Having a unified brand will provide a seamless customer experience across the Commonwealth with our bricks-and-mortar casinos, mobile and online, and even our sportsbooks, all part of the Rivers Casino family,” said Greg Carlin, CEO of Rivers Casino Philadelphia and Rush Street Gaming.

The transition to Rivers Casino Philadelphia began earlier this month with the unveiling of the brand new BetRivers Sportsbook. The $5 million state-of-the-art BetRivers Sportsbook is three times the size of its previous, temporary location and is located in the space formerly occupied by the Lucky Red bar.

The ultra-luxurious sports lounge includes club chairs and table seating for approximately 115 guests and a massive 56.5-foot by 10.5-foot LED central monitor. The video wall is accompanied by eight additional 80-inch flat-screen, high-definition monitors that enhance the overall viewing area. The sportsbook also includes 22 self-service betting kiosks and six betting windows. Food and beverage service, including text-to-order menus, is available.

Recently, Wells Fargo Center unveiled the BetRivers.com Sports Lounge and the Rivers Casino Philadelphia Sports Lounge as complements to the new BetRivers Sportsbook. Fans in-arena can watch an array of sporting events on nearly 100 screens while attending Flyers games and other live events. The new high-tech lounges are part of a multiyear partnership between the casino, BetRivers.com, the Wells Fargo Center and the Philadelphia Flyers.

Rivers Casino’s digital and in-casino sports wagering operator is Rush Street Interactive PA, LLC, and its affiliates. Rush Street Interactive owns and operates BetRivers.com and was the first U.S. gaming operator to launch sports betting in South America.