STS and Peter Schmeichel Bet with the leaders


STS the biggest bookmaker in Poland that also operates in several European countries is starting a new campaign “Bet with the leaders”, the global ambassador of which is the legendary Peter Schmeichel.

From now, the former Manchester United and Denmark goalkeeper will cooperate with STS in all European countries where the bookmaker operates. With the Peter Schmeichel campaign, STS is also refreshing its visual identity.

The cooperation between STS and Peter Schmeichel has started since autumn 2019. New promotions with him will be seen on television, entertainment and digital platforms.

The global ambassador of our “Bet with the leaders” campaign, is Peter Schmeichel, an award-winning figure well known throughout the world. The footballer with Polish roots is a perfect example of the fact that fortune favours the brave. He took up the challenge of playing abroad, which turned out to be a path to numerous successes in the sports world. This is incredibly close to our philosophy regarding the international expansion of STS. With this new campaign, we are upgrading our logo, which visually represents the fundamental values that, as a brand, we have inscribed in our DNA – modernity, dynamics and a strong and sporty character. We constantly put people who are passionate about sports at the centre of our attention, thus having enough skills to make good predictions – Mateusz Juroszek, CEO of STS.

STS is one of the leaders on an all-European scale, with international ambitions, hence the slogan, “Bet with the leaders”. STS is a company with a strong affinity to sports, resolutely supporting it in Poland by being the largest private sponsor in the country. STS is present in practically all sports arenas, engaging sports fans through numerous special activities. STS is distinguished by the fact that it primarily focuses on supporters while appreciating their skills and knowledge – Peter Schmeichel, ambassador of STS.