Kindred supports Responsible Gambling Week

Business News

Kindred Group is signing up to support Responsible Gambling Week 2019, the public awareness campaign to trigger a national conversation about what it means to gamble responsibly.

Kindred’s support to #RGWeek19 encompasses, among other things, responsible gambling messaging on LED space and responsible gambling messaging will dominate all matches were two teams sponsored by 32Red play each other. All in order to encourage people to gamble responsibly.

Kindred Group is a proud supporter of #RGWeek19, a campaign that aligns with Kindred’s sustainability framework and its most recent responsible gambling initiatives. Kindred is committed to displaying responsible gambling messages on the shirts of its brand 32Red’s partner football clubs during the course of the 2019-20 season. The initiative will see responsible gambling messaging dominate all matches where two teams sponsored by 32Red play each other, and during responsible gambling week where Derby County will carry the message “Play Responsibly” on the front of their shirt in the East Midlands derby against Nottingham Forrest live on Sky Sports.

“At Kindred Group, we are committed to ensuring that our customers use our products responsibly and that our responsibility is at the heart of everything we do. We want our brands to be the go-to place for customers to experience excitement in a safe and secure environment. Because we believe a healthy and fun experience is a good experience. Industry initiatives such as Responsible Gambling Week are a vital part of this work, and we are proud of our involvement”, says Neil Banbury, UK General Manager at Kindred Group.

Kindred’s support will encompass dedicating LED space to carry #RGWeek19 messaging across four Premier League matches, one SPL match and eleven Championship fixtures, with audiences encouraged to visit the #RGWeek19 channels to find out more about the tools that encourage people to gamble responsibly. Clubs sponsored in the UK by Kindred’s Unibet and 32Red brands will also carry Responsible Gambling Week adverts in their matchday programmes, while Kindred will post key messaging around #RGWeek19 across its own social media channels. Rangers, Middlesbrough, Leeds, Preston North End and Derby County are all partnered with 32Red.