ParionsSport named associate partner of NBA
The National Basketball Association and ParionsSport the Française des Jeux (FDJ) sports betting brand and market leader in France have announced that ParionsSport will become an associate partner of the NBA Paris Game 2020 presented by beIN SPORTS.
A year after the FDJ became the NBA’s first official sports betting partner in Europe, ParionsSport will bring the NBA closer to fans by becoming an associate partner of the first regular-season NBA game in France. The sold-out game featuring the Charlotte Hornets and the Milwaukee Bucks takes place at the AccorHotels Arena on January 24, 2020.
ParionsSport will offer customers unique NBA Paris Game 2020 experiences, including ‘VIP Access’ to the game, meet and greets with NBA legends and authentic NBA prizes available to win on ParionsSport’s and FDJ Sport’s social media and online platforms and at parionsclub.fr. As part of the partnership, ParionsSport will activate in and around the arena on game day enhancing the fan experience. ParionsSport will also take part in additional NBA Paris Game 2020 fan engagement activities to be announced at a later date.
The partnership will also incorporate the NBA’s newly launched free-to-play prediction game “NBA Pick ‘Em Weekly 6 presented by ParionsSport”. This localised predictive gaming experience will offer French fans the chance to win €1M in cash and tickets to The NBA Paris Game 2020.
An NBA partner since 2018, ParionsSport offers customers exclusive benefits throughout the season including access to NBA games in the US, NBA merchandise and products. The partnership is promoted in more than 27,000 retail locations in France and on ParionsSport’s and the NBA’s digital assets, including NBA.com, the NBA App and NBA France social media platforms, uniting millions of NBA fans and FDJ customers across the country.