theScore has announced that its competitive gaming content offering ‘theScore esports’ has now passed one million subscribers on its industry-leading YouTube channel.
 
The milestone is a result of the channel’s strategy to break-down the barriers that often make the subject of esports inaccessible for many, producing content for both hardcore and casual gaming fans alike through the largest dedicated esports content team anywhere.

More than 30 content creators produce up to eight videos each week across theScore esports’ popular franchises, including “The Story Of”, “Esports Shorts” and “Don’t @ Me”, which routinely reach six-to-seven figure viewership within days of publishing.

Featuring dynamic video storytelling and a nimble approach to content development, the channel delivers the biggest news and features from across competitive gaming. theScore esports team also works directly with major brands, most recently entertainment company Ubisoft and technology company Nvidia, to deliver custom content and strategic integrations.
 
“We’re incredibly proud of our growth rate and the success we’ve found across theScore esports’ video franchises,” said Aubrey Levy, VP of Content & Marketing at theScore. “Our focus is on producing premium video storytelling that is equally entertaining and approachable for all levels of fandom. We’re thrilled at how audiences have responded to our content, and we thank our loyal fanbase for all of their support in helping us hit one million subscribers.
 
“As we’ve already seen through our recent partnerships with Ubisoft and Nvidia, the reach and engagement of our video content has also created exciting opportunities for brands. Through our in-house team of esports industry experts and content creators, theScore esports is the perfect partner for those looking to engage with a large and highly-coveted audience of competitive gaming fans.”
 
theScore esports has quickly developed an unparalleled following as a leading trusted and independent media outlet, providing competitive gaming fans globally with unrivaled access and insight into the titles, leagues, players, and personalities they love. In Q4 F2019 (June – August 2019), theScore esports achieved a new quarterly record of 85 million total video views, representing year-over-year growth of 157%, with its subscriber growth trajectory substantially outpacing other major esports and traditional sports channels on YouTube.