Singular is launching the new Sports Betting Platform first on Adjarabet’s site, a Paddy Power Betfair’s brand. Product details alongside a new product campaign will be showcased at SIGMA – Malta, this November.

The 4th generation of Singular’s Sports Betting Platform will drive new trends for player personalization with a big focus on InPlay betting. The solution gives operators full control over the players’ betting lifecycle while boosting the user experience with configurable player journeys and market-leading features for higher engagement. 

“Singular is committed to maximising the growth of each client. We are dedicated to giving operators full flexibility to create their own brand. With that idea in mind, we have created a solution for Tier 1 iGaming companies with high scalability.” – Darko Gacov, VP of Business Development

Leveraging Big Data and Machine Learning, the new Sports Betting Platform automatically adapts to each player’s needs creating an individual game experience, based on players’ activities and interaction patterns with the platform.

The modular architecture of the solution gives operators the freedom to deliver custom offering with market-specific UX via open APIs. The solution also enables the seamless integration of any data provider. Clients can combine and switch between different odd feeds on any granularity and display it as one unified odds feed. 

The new Sports Betting Platform empowers operators to Be Ready for any breadth and magnitude of their growth, to Be Bespoke in their respective markets, and to Be Ahead of their competition. This complies with the three pillars of the company: flexibility, reliability, and innovation which are the founding blocks of the company’s way of work reflected in the corporate slogan BE OUTSTANDING. 

Singular Product Portfolio also includes a comprehensive and flexible iGaming platform with extensive back-office tools and 7000+ casino games. Operators interested to get the real feel and look of  the full suite of Singular Solutions, can visit the team at stand G-2 or book a meeting in advance at contact@singular.uk