FOX Bet Becomes Official Partner of the Philadelphia 76ers
FOX Bet has joined forces with one of the most innovative and forward-thinking franchises in the NBA, the Philadelphia 76ers, the first deal of its kind with an NBA franchise.
FOX Bet, the sports betting brand between FOX Sports and The Stars Group, is already an Authorized Gaming Operator of the NBA. The new agreement will build awareness of its brand and app via the 76ers traditional, digital and social media assets, custom home game promotions, exposure on courtside and LED signage, and more. Under the agreement, FOX Bet will also present near-live game replays on 76ers Twitter, and will become the Presenting Partner of the 76ers radio game broadcast on 97.5 The Fanatic (WPEN) and for the team’s ‘hype video’ played on the scoreboard leading into the fourth quarter of its home games.
“To have the opportunity to tie the FOX Bet brand to one of the most iconic sports franchises in NBA history is absolutely thrilling,” said Robin Chhabra, Chief Executive Officer, FOX Bet. “This agreement connects us with an extremely passionate local fanbase in a unique way. We are proud to be associated with the 76ers franchise as they kick off what I’m sure will be a successful 2019-20 season.”
Capitalizing on a successful brand launch in September, this multiplatform deal allows FOX Bet to develop a deeper connection to 76ers fans in the Philadelphia area, furthering its mission to bring its customers closer to the sports and teams they love.
“FOX Bet has masterfully honed its unique brand positioning in the US; an experienced, longstanding European sportsbook, a savvy media company, and now an affiliation with the 76ers that further endears its brand and product to the Philadelphia, Pennsylvania and New Jersey market and sports community,” said Adam Davis, Harris Blitzer Sports & Entertainment Chief Commercial Officer. “Recognizing the passionate 76ers fan base, FOX Bet and our team look forward to amplifying a multi-tiered activation approach by creating dynamic, digital content and continuing to drive engagement with our brand, team and league.”