Bravio Technologies a lottery service provider that allows its national and international customers the opportunity to order and manage lottery tickets online, and the operator of FreeLotto.com has entered into a Software & Licensing Agreement with LFE Group Holdings the owner of amongst other things, The London Football Exchange.

LFE is poised to be the world’s first fully integrated Football Club Stock Exchange and fan marketplace harnessing the power of the blockchain and moreover is underpinned by the LFECash token, currently available on StellarX.

Following on from its latest market announcement, LFE aims to further scale its token reach and launch LFECash on multiple exchanges, including the hugely popular Bitcoin.com Exchange.

Jim Aylward, Head of LFE added “I am delighted to be aligned with Bravio and to demonstrate that our affiliated companies are committed to the LFE Group vision. Bravio has a demonstrated track record, they are engaged by professional Football Clubs worldwide. For me, I always wanted LFE to be aligned with such partners that can… and have…. and continue to execute on a best in class basis. Our ultimate goal is to bring LFECash to the global sports community, we believe that Bravio are a fantastic addition to the LFE community and are well positioned to assist the LFE Group within its sports and community engagement strategy.”

Paul Carroll, Bravio CEO added: “Speaking on behalf of the whole Bravio team, we are extremely pleased to have this opportunity and to provide our iGaming technology and management services to the LFE Group of companies. Jim and the LFE Group have created a highly scalable business model, this was demonstrated in November when the LFECash token had an extremely successful launch on the StellarX Exchange.

The platform that Bravio is developing will be a “first of its kind”, we will be connecting into the LFE Group’s inter-related ecosystem, an ecosystem consisting of sports clubs and their communities, media groups, multiple e-commerce platforms and a global financing division. We have spent quite a lot of time discussing national/international consumer and sports community behaviour, different demographic restraints, the LFE Group extremely powerful ecosystem and how we intend to connect some of the world’s biggest sporting groups to the LFECash entertainment platform and we are intending to launch the new initiatives early this year. Its without doubt exiting times ahead for LFE, LFECash and Bravio”