Digital Fuel Marketing has appointed two iGaming industry veterans to strengthen their affiliate management service.

As one of the leading digital agencies in the iGaming space, Digital Fuel Marketing has recently hired two experienced affiliate managers to bolster their affiliate management offering to new and existing clients.

Dan Stanton began his career in the betting and gaming industry in 2001 and has worked for some of the major players in the industry including William Hill, Ladbrokes and Coral. His work experience has spanned roles in sports, casino, poker and VIP management and Dan brings a wealth of experience to the Digital Fuel team with specialist knowledge of poker and casino. 

Callie Dove is an online affiliate marketing specialist who has been working within the iGaming industry since 2007. In this time, she has gained experience in affiliate management and VIP management in various iGaming hubs including Tel Aviv, Malta and presently the UK. Her work history includes working in both poker and online casino with big names including Aspire Global PLC. More recently, she co-founded an affiliate marketing business which owns several gambling affiliate sites in various territories. Callie brings a wealth of knowledge in affiliate management from in house work as an affiliate manager, and as an affiliate herself.

Digital Fuel Marketing have an unrivalled level of affiliate marketing experience, with a highly skilled team adept at delivering full affiliate program strategy from concept and launch through to ongoing delivery and management. The growing affiliate team has gained experience working both for affiliate businesses and managing affiliate programmes, whilst continuing to nurture existing relationships with all key partners. The two new hires will bolster Digital Fuel’s affiliate management offering and add greater resources to affiliate acquisition and onboarding of new customers. 

Digital Fuel Marketing currently manages affiliate programmes for multiple brands across the UK, US and Australia including Unikrn Esports, Volt Casino, Fairplay Casino, Blue Bet, Sportchamps, Hollywood Affiliates, Campeon Gaming, Lottomart and more.

The Digital Fuel Marketing team are available to support internal resource for brands or for end to end affiliate management. The management services allow businesses to leave their affiliate programmes in the hands of experts, with regular reporting and a proven track-record in increasing net revenue and overall affiliate profitability. 

“Both Dan and Callie have a proven track record for increasing revenue and maximising what is possible for brands in the affiliate space. Combining their experience with Digital Fuel’s existing knowledge puts us in pole position to offer our affiliate marketing solutions to new and existing customers in a diverse and evolving marketplace” said Toby Oddy, CEO and Founder of Digital Fuel Marketing.

The two new hires join Digital Fuel’s team of over 20 digital marketing professionals, and will work alongside Senior Account Director Andy Scott and Affiliate Manager Alison Batchelor to deliver increased value to customers.