188BET announced as official Formula 1 sponsor in Asia


188BET have been named as Official Asia Sponsor of Formula 1® with the announcement of a five-season agreement with Interregional Sports Group (ISG) that will see the Bookmaker featured exclusively throughout the Asian broadcast market throughout the Formula 1®, Season until 2024.

The partnership will see the 188BET brand appear on sophisticated virtual trackside advertising for races that are broadcast together with bespoke activation and integration across the rapidly expanding F1® digital and social platforms.

188BET will also have exclusive ownership of the F1® Play predictor app for the Asia sports betting market.