Catena Media starts off the year by launching Playandsustain.com, a site ranking online casinos on how sustainable they are.

Play and Sustain will take into consideration four different categories of sustainability of an operator:

“There is no doubt that the last years have seen an increased interest from consumers, investors, employees, governments and operators for CSR initiatives in the gambling industry,” says Johannes Bergh, Deputy CEO Catena Media. “With £14 billion yearly turnover in the UK alone, we expect this matter to become even more important.” 

The idea of Play and Sustain came from Catena Media’s yearly internal Dragons’ Den-style entrepreneurship event, where Catena Media employees present innovations or business ideas to a jury. Analytics Manager Edward Zerafa proposed a site that would recommend online casinos based on their sustainability efforts.

“By aggregating CSR related information, consumers and other parties can make more qualified decisions on where to play, work and invest,” adds Bergh. “This initiative goes hand in hand with Catena Media’s purpose: to help consumers make decisions and solve problems.” 

Play and Sustain will help players make informed decisions on which brands to choose based upon sustainability, and the efforts the brands are taking to protect players and help society at large. This is a win for all stakeholders in the industry – players, brands, investors, and all the employees working around the industry.