theScore strike Betting Partnership with the NBA

Marketing

theScore has announced that it has become an Authorized Sports Betting Operator of the National Basketball Association in a new multiyear partnership.

Effective immediately, theScore will gain access to official NBA betting data, including league marks and logos, for its mobile sports betting app, theScore Bet.

“We’re delighted to work with the NBA to create new and exciting sports betting experiences for basketball fans,” said John Levy, Founder and CEO of theScore. “This collaboration will help us enhance our offering as we work to provide theScore’s highly engaged media app users a best-in-class integrated betting experience.”

“theScore is aligned with the NBA on our mission to create the best possible fan experience,” added Scott Kaufman-Ross, the NBA’s Senior Vice President, Head of Fantasy & Gaming. “This partnership will provide our passionate fans with deeper engagement from a company innovating across the spectrum of sports media and betting.”

theScore and the NBA will also work together on best-in-class practices to protect the integrity of NBA games.

theScore (iOS and Android) flagship sports app has over 4.3 million monthly active users and can be downloaded worldwide. Launched in September, theScore Bet (iOS and Android) is the first mobile sportsbook to be created and launched by a media company in North America. Natively built, it is a comprehensive mobile sports betting platform currently operating in New Jersey.

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