Buzz Bingo, the UK’s largest retail bingo operator, has been announced as the official gaming partner of The Voice UK.

The bingo brand has signed an exciting, three-year deal with The Voice UK, which will cover advertising rights and usage for the show’s theme song.

The partnership launches with a 30” TV advert, promoting the exclusive Buzz Bingo gaming products. Buzz Bingo will also promote The Voice partnership and products to its online and in club customers, and social media fans.

Bingo might be in its name, but Buzz Bingo doesn’t stop there; the brand hosts a selection of different gaming options on its website, which was launched as part of the company’s re-brand in September 2018 and has gone from strength to strength.

To celebrate the new partnership, and the start of the 2020 season of The Voice UK, Buzz Bingo has also launched two exclusives – a new online slot game, The Voice™ UK: I Want You and The Voice UK Bingo game.

The exciting partnership will also live in club, with plans for The Voice UK slot games to be installed in club cabinets across the UK. The brand has also introduced The Voice UK bonus button jackpot game in club, which is the UK’s biggest rising party bingo jackpot. Players can bring the bonus button into their party xtra play for 50p.

Additionally, Buzz Bingo will be hosting The Voice UK Party Night on Saturday 25th January 2020. Players can enter a free prize draw to win a holiday for two to Hollywood to The Voice USA final. There will also be free gifts for all players and opportunities for customer participation, such as rounds of The Voice themed Team Bingo.

Stevie Shaves, Chief Digital Officer at Buzz Bingo, said: “Since the rebrand last year, Buzz Bingo has been going from strength to strength and now is the perfect opportunity to partner with a brand that is so well recognised, like The Voice UK. Just like Buzz Bingo, The Voice UK is a hugely popular entertainment brand and has a viewer demographic that is closely aligned to our players. We believe that together we can offer a fun and exciting gaming experience for Bingo and The Voice UK fans alike. Our exclusive Bingo Room & Slot game are closely aligned to the show and we believe we have created a unique & fun experience. We can’t wait to see what customers think of our new Voice UK games.”

Steve Watling, Controller of Gaming Operations, ITV stated “We are excited that Buzz Bingo is The Voice UK’s official gaming partner for the next three years. The Voice UK is all about finding amazing entertainment and bringing the nation together, which fits perfectly with Buzz Bingo’s brand and priorities.”