PRAGMATIC PLAY LOOKS BACK ON A SUCCESSFUL 2019 AND LIFTS THE LID ON WHAT IS TO COME FOR THE FAST-GROWING MULTI-PRODUCT PROVIDER
Yossi Barzely, Chief Business Development Officer at Pragmatic Play.
Pragmatic Play is a leading content provider to the iGaming industry. Pragmatic Play offers a multi-product portfolio of innovative, regulated and mobile-focused gaming products.
With an ever-growing portfolio of slot titles augmented by a complex bingo vertical and a cutting-edge Live Casino product, Pragmatic Play provides a complete casino content solution for operator partners.
In 2019, we experienced one of our most successful years to date. The year saw the release of over 30 video slots, including the continuation of the acclaimed John Hunter series and expansion of the Gold series, which includes one of the company’s top performing games from the year, Mustang Gold.
The launch of our Live Casino products was a particular highlight last year, with the portfolio being an instant hit with fans in regulated markets across the globe. From innovative takes on casino classics to traditional gameplay with an immersive user experience, it has been a significant success, seeing us sign Live Casino commercial agreements with operators such as Interwetten, BetConstruct, and 1xBet.
One of our greatest successes of 2019 was the launch of our gamification tool, Pragmatic Play Enhance. Enhance is a complete promotional toolkit that encompasses local and network jackpots, tournament and prize drop promotions, as well as a number of free spins bonuses, providing an end-to-end solution for gamification aspects for our operator partners.
With Enhance, players remain engaged through a real-time promotional toolkit that our operator partners can modify to suit their needs. It is a proven revenue driver, focused on optimising player engagement and retention. This adds value to our portfolio and creates a better user experience, ultimately increasing the happiness for all involved parties; us, our operator partners and our fans.