The Scottish Football Association are stepping up their search for a new Scottish Cup sponsor after William Hill confirmed it was ending a nine-year sponsorship.

The bookmaker’s partnership with the Scotland national team and sponsorship of the South Stand at Hampden will also come to an end in June.

Earlier this season, rival betting firm Ladbrokes announced they were ending a five-year stint as title sponsor of the SPFL, having cited a wish to reduce their visibility in football.

That means two of the three major competitions in Scotland are now seeking new partnerships to fill financial gaps ahead of next season.