‘Where the Nation Plays’, is a new series of three TV adverts, which epitomise Ladbrokes’ brand proposition and the way it resonates with the UK.

Whether it’s the person placing their once a year Grand National bet, the football fan placing their accumulator every Saturday, or the racing enthusiast who studies the form, the three high quality films convey the fact that Ladbrokes offers something for everyone, everywhere, across the nation.

Dominic Grounsell, managing director of UK and Ireland Digital Sports Brands for GVC Group says: “Ladbrokes offers a unique and appealing proposition for bettors everywhere and our new TV campaign brings to life the great excitement and pleasure that people experience when watching and betting on racing and football, and when gaming.”

Nick Gill, BBH creative director said: “This is a campaign that embodies ‘Where the Nation Plays’. It’s about the nation’s bettors – all the different people across the land who bet in many different ways. We hope to have found a fresh language for this category and a campaign that gets to the absolute heart of the excitement of betting with Ladbrokes.”