The Action Network and the PGA TOUR have announced the launch of GolfBet, a first-of-its-kind, golf-focused betting content platform.

GolfBet will be powered by The Action Network and will be available within The Action Network app.

Through the strategic partnership, the PGA TOUR will provide GolfBet content distribution via TOUR digital platforms, footage rights to support GolfBet video content, and official TOUR data to ensure that GolfBet and The Action Network offer golf fans and golf bettors the most accurate data and compelling content available.

“We believe that golf fans and sports bettors alike are in search of a deeper level of information that has not existed until the launch of GolfBet,” said Norb Gambuzza, PGA TOUR’s SVP Media & Gaming. “The Action Network is the perfect partner to create this type of content platform to educate and entertain fans about responsible betting on golf while bolstering the overall gaming ecosystem. We are bullish that GolfBet content and the growth of sports betting will drive fan engagement and expand our overall audience.”

“The PGA TOUR is one of the most forward-thinking leagues and rightsholders around the massive growing legal sports betting business,” said Patrick Keane, CEO of The Action Network. “Our consumers are passionate golf fans, and we are excited about the opportunity to enhance our coverage via the launch of the GolfBet platform.”