DraftKings & PGA TOUR Launch New Game for THE PLAYERS Championship

Business News

Just in time for the 2020 PLAYERS Championship, DraftKings is debuting its “Tiers” product for the first time ever in daily fantasy golf.

The new game variant has the same scoring system as our Classic product but differs in draft style.

Tiers contests allow users to create a lineup by selecting players assigned to specific Tiers—valid lineups include one player from each Tier.

The five Tiers will group players based on rating and golf style and eliminate salary cap restrictions for a fun and more casual experience.

The contest goes live March 12 and runs through the tournament’s March 15 conclusion.

This introduction of Tiers for this week’s PLAYERS marks the beginning of a platform-wide rollout for all future DraftKings daily fantasy golf contests, a sport category that continues at a meteoric growth rate. Tiers looks to build on the over 26 million DraftKings daily fantasy golf entries in 2019 alone.

“Optimizing the gaming experience for the DFS golf fan has always been the focal point of our PGA TOUR partnership and introducing our Tiers variant for THE PLAYERS is reflective of the customer centric mindset we share with the TOUR,” said DraftKings senior director of strategic partnerships, Adam Barrick. “We’re excited to see how golf fans engage with THE PLAYERS Tiers game as we continually look to innovate and create best in class products with our league partners.”

“We have seen significant growth in fan engagement in daily fantasy since announcing our partnership with DraftKings last year,” said Norb Gambuzza, Senior Vice President Media & Gaming at the PGA TOUR. “We are excited to see the new Tiers game as we continue to grow partnership with DraftKings.”

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