Kindred Group brand 32Red has releasesd a unique and final episode of its ‘Know Your Limits’ campaign, featuring Wayne Rooney, Carl Frampton Paddy Brennan.

A fantastic way to highlight the positive ways that responsible gambling companies can use their sporting talent for good.

The ‘Know Your Limits’ campaign has been a huge success. Three separate episodes, starring Derby County star Wayne Rooney, three-time world champion boxer Carl Frampton and Cheltenham Gold Cup-winning jockey Paddy Brennan have been released in the previous months.

Kindred Group are proud to release a unique episode that includes Wayne, Carl and Paddy together. The short film supports Kindred’s strong commitment to using our sporting stars for good and promoting responsible gambling behaviour through our marketing activities.

Kindred have developed a strong set of responsible gambling messaging to keep players safe and in control. We have utilised this across a number of sports. In UK football, we use our front of shirt sponsorship across sponsored clubs (Rangers, Leeds, Derby, Preston and Middlesbrough) to include our responsible gambling messages whenever two 32Red teams play each other.

The release of the next episode in our ‘Know Your Limits’ campaign builds on this – and sees Wayne, Carl and Paddy talking through the advice and tips to help players stay in control and know their limits.

The film comes as our Standards Body in the UK (Betting and Gaming Council) recently announced a new 10 pledge action plan, which sets out the standards expected of its members during the ongoing Covid-19 (Coronavirus) pandemic. The plan includes commitments to increasing safer gambling messaging, actively promoting deposit limits, and ensuring appropriate and responsible advertising is undertaken.