The New York Liberty and FanDuel Group have announced a partnership designating FanDuel as an “Official Partner” of the New York Liberty.

The deal, which marks the Liberty’s first marquee partnership since 2018, includes marquee placement of the FanDuel logo on the team’s home and away jerseys.

“We have a shared mission with FanDuel to make sports more exciting,” said Keia Clarke, Liberty Chief Operating Officer. “Teaming up with a leading gaming operator in the US allows us to reach new and existing fans who want to experience the very best of New York basketball both digitally and at live events.”    

“We have been partners with the WNBA for several years and are incredibly proud to partner with the New York Liberty,” said Matt King, FanDuel Group Chief Executive Officer. “New York is an iconic sports town and the home of FanDuel headquarters, so teaming up with the Liberty is an honor and a natural fit. Together, we will continue to bring New York fans and WNBA fans alike new and innovative ways to engage with the Liberty and its players.”

FanDuel Group was the first gaming company to offer an official one-day fantasy offering for the WNBA in 2017, which also marked the company’s first partnership with a women’s professional sports league.