BetVictor teams up with TransUnion to enhance safer gambling

Responsible Gambling

BetVictor have partnerd with information and insights company TransUnion, demonstrating their continued commitment to safer gambling.

The key benefit of the partnership is BetVictor’s implementation of TransUnion’s ground-breaking Affordability Solution for Gaming.

This unrivalled, market-leading technology utilises TransUnion’s affordability expertise, individual level financial data and socio-demographic data that can provide BetVictor with a much more holistic and accurate view of their customers’ affordability levels. It further cements BetVictor’s commitment to protecting their players from gambling related harm.

Adam Hancox, Head of Gaming at TransUnion in the UK and Europe commented: “TransUnion is delighted to support BetVictor in ensuring responsible gaming through smarter decision-making. Designed specifically for the iGaming market, our new Affordability Solution for Gaming uses cutting-edge modelling and analytics to provide a holistic view of the customer. By generating an assessment and assigning a rating, it will help BetVictor to identify the financial stress and potential vulnerability of players at any point in the customer journey.

“Using granular-level, real-time data, TransUnion’s tool will provide BetVictor with the most up-to-date view of its players, helping to inform fair, responsible decisions whilst also complying with industry regulations and providing a clear audit trail.”

BetVictor Chief Legal and Compliance Officer Rob Smith added: “BetVictor’s vision is to add excitement to sports and casino by providing a safe environment to enjoy gambling responsibly. We are serious about keeping the customer safer and integrating TransUnion’s tool is a further data source that can help us understand our customers and build a more accurate customer profile, especially when it comes to a customer’s affordability.

“We’ve looked at a number of solutions over the past six months and TransUnion’s Affordability Solution for Gaming was the only one that provides qualified information from a wide variety of data sources that can help develop our customer profiles. This allows us to make customer assessments at scale and we’re extremely pleased with our continued partnership with TransUnion.”