Gamesys Group is suspending TV and radio advertising until Britain’s coronavirus restrictions are eased, saying it was concerned not to target children and those with gambling problems stuck at home during the lockdowns.

The company said on Thursday it had increased the monitoring of player time and spend across all its sites and that it will suspend its direct-mail marketing and untargeted digital advertising but will continue to advertise its brands online.

First-quarter revenue at the company, which offers bingo and casino games, increased by 19% on a proforma basis to 155.3 million pounds ($191.64 million), boosted by strong growth in Asia and solid performance in the UK.

Gamesys said: “The group’s balance sheet is in robust financial health with a non-amortising, covenant-light debt facility which matures in December 2024. This provides us with a highly competitive cost of borrowing following the re-pricing announcement in January.”

Operators have faced calls to introduce curbs to protect consumers from “problem gambling” during the lockdown.

Gamesys said it has suspended “untargeted customer marketing” and has removed all Jackpotjoy branding at ITV PLC’s daytime talk show Loose Women.

“During this period, we will continue to advertise our brands online although we will also be suspending direct-mail marketing and untargeted digital advertising,”