GAN secures platform deal with The Cordish Companies
GAN has announced that Cordish Gaming Group, the global gaming division of The Cordish Companies, has engaged GAN as their enterprise software Platform provider to power their new “PlayLive!” branded online gambling business in the State of Pennsylvania, complementing the development of two new Live!-branded gaming facilities in Philadelphia and Pittsburgh.
The new Live! Casino & Hotel, located in the Stadium Entertainment District in the City of Philadelphia, will be a world-class hotel, gaming & entertainment destination featuring 2,200 slot machines and 150+ live action table games. The second new Live! Casino, located in Westmoreland County, near Pittsburgh, will feature more than 100,000 square-feet of gaming, dining and entertainment space, including 750 slots and approximately 30 live action table games. Both locations are expected to open in 2020.
Leveraging the nationally-recognized “Live! Rewards” customer loyalty program, this new Internet gambling destination website and counterpart mobile apps will launch in Fall 2020, in advance of the new Live! Casino opening the first time a branded online gambling site has launched prior to the bricks and mortar facility. “PlayLive” will enable residents of Pennsylvania to enroll in advance, online, for their Live! Rewards Players Card, and feature a full range of gambling content for end users to engage with, encompassing Internet slots, table games and non-traditional online gambling games.
Live! is an existing client of GAN’s Simulated Gaming launched online in 2015 as an amenity complementing the Live! Casino & Hotel at Arundel Mills in Hanover, Maryland, proving once again the strategic advantage of GAN deploying this entertainment-only form of Internet gaming years in advance of regulated, intrastate, real money Internet gambling. In doing so, GAN increases the propensity of Simulated Gaming clients to extend their relationship with the Company to encompass real money Internet gambling.
Live! Casino will be GAN’s third client of real money Internet gambling enterprise software in the State of Pennsylvania, expanding GAN’s real money Internet gambling operations in the U.S. These operations now include the following states—New Jersey, Pennsylvania, Indiana, and Michigan and Ohio, both of which are expected to commence in the first half of 2021.
Dermot Smurfit, CEO of GAN Limited, stated: “We’re delighted to expand upon our long-standing relationship with one of America’s premier commercial real estate families. Bringing Pennsylvania’s newest casino online later this year will be a genuine privilege, and we look forward to supporting their on-property gaming business by leveraging our U.S. patented iBridge Framework, bridging the Internet gambling experience with that of retail gaming. Online will remain the growth driver of this Industry for decades to come, not just in Pennsylvania but across the nation.”
Robert J. Norton, President of Cordish Gaming Group, stated:“With our established relationship, GAN was the logical provider of our enterprise platform for launching real money Internet gambling and offers Cordish the ability to extend on-property rewards into the online channel, which has been shown to increase loyalty amongst players of Simulated Gaming.”