BetMakers secures rights for on-course fixed odds in New Jersey

Sports Betting

Sydney-listed sportsbook provider BetMakers Expertise Group has secured the rights to supply fastened odds horse race betting at New Jersey racetrack Monmouth Park.

The five-year cope with the New Jersey Thoroughbred Horsemen Affiliation and Darby Improvement, proprietor of Monmouth Park racetrack, will see BetMakers provide fastened odds betting to bettors through betting terminals and kiosks.

Under the agreement, BetMakers has the rights to manage on-course Fixed Odds betting on Monmouth Park’s race days, as well as all other non-race days that the venue is open year-round.

“We believe this will be the first time in the U.S. that on-course patrons will be able to bet Fixed Odds on horse racing via betting terminals and at kiosk windows,” BetMakers CEO Todd Buckingham said.

“This new agreement shows the full breadth of BetMakers’ services that we can offer to operators both online and in a retail environment,” he added.

This deal conveniently comes just after the State of New Jersey Governor announced horse racing would recommence post-COVID-19.

Monmouth Park is scheduled to begin racing again on July 3 and its biggest race, the US$1 million (roughly A$1.4 million) Haskell Stakes, is set for July 18.

BetMakers must supply and maintain Fixed Odds betting terminals and kiosks for cash betting that will be managed from its central risk management system. The company expects the initial fit-out infrastructure cost to be roughly $250,000 for the Monmouth Park venue.

“This new deal gives us the opportunity to build the perfect model at Monmouth Park to modernise the offering on horse racing through Fixed Odds betting, which we believe will be adopted throughout other racetracks in the U.S. market,” Todd concluded.