Unibet launches new responsible gambling ad campaign


Two-time Formula One World Champion is the newest sports personality in Unibet’s global campaign on responsible gambling. The main theme of the new initiative is Stay in Control. 

Highlighting responsibility has always been an integral part of Mika Häkkinen’s brand collaborations.

“Responsible gambling is a very important global trend. In my role as a Unibet brand ambassador, I want to support Unibet customers by growing their awareness of different responsible gambling tools,” Häkkinen says. 

To launch the new campaign, Unibet has created a video where Häkkinen talks about his famous takeover of Michael Schumacher in the Belgian Grand Prix of 2000. The takeover has been touted as the greatest manoeuvre in F1 history, and all Formula One fans know what you are talking about if you refer to Häkkinen vs Schumacher in Spa.  

“In Formula One, I always pushed it to the limit, but a driver needs to know his boundaries; you need to know when to stop, to stay in control. The same applies to gambling. I want to tell customers relatable stories of decision-making and risk analysis in stressful situations. On my part, I hope that this know-how supports people in the gambling responsibly,” Häkkinen describes.