Enlabs introduces a new brand, Laimz, for the Latvian market. Laimz is launched on Enlab’s new technical gaming platform.

Laimz is a modern, healthy, locally adapted brand with a focus on joy and entertainment. The name Laimz is made up of the word Laime which means happiness in Latvian and the local word for lime, with a closing “z” to create a modern and trendy touch. Laimz will offer a mobile-adapted casino and bingo product, something completely unique in the Latvian market.

“Laimz is a very important milestone for Enlabs. Our past development has been very much about acquisitions, as well as the development of existing brands. Laimz is our first fully developed brand, and it fits well into our diversified multibrand strategy. Laimz is an exciting challenge to take care of us, and with superior technology, market knowledge and a wide range, we are convinced that all the conditions in place for a Laimz will be well received by the market. ” says Dainis Niedra, Managing Director of CEE.

“We are launching our new brand in the Latvian market for a very obvious reason – Latvia is our largest market. Enlabs was the first operator to be granted an online license in the country, and it is our home market where we can test new concepts, ideas and products on We analyzed the market carefully and wanted to design a new modern and refreshing product with a clear market adaptation. Casino represents more than 72% of the Latvian online gaming market and has the highest growth rate. We are now also the first operator to offer bingo to the market, and there is a long tradition of bingo halls in the country. That’s how the Laimz Casino & Bingo concept was born. ” Says President and CEO George Ustinov.