FanDuel secures exclusive content deal with SportsGrid
FanDuel Group and SportsGrid have signed a strategic content and distribution partnership designating FanDuel as the exclusive Sportsbook, Casino, Racing and Fantasy Sports Partner of SportsGrid, the first 24-hour network dedicated to the analysis and coverage of sports betting.
The multi-year agreement grants FanDuel exclusive category access to digital distribution, broadcast, syndication, and radio assets across SportsGrid’s gaming and lifestyle network, including XUMO, PlutoTV, The Roku Channel, and STIRR.
FanDuel and SportsGrid will collaborate on over 50 hours of original video and audio content each month for daily fantasy and sports betting enthusiasts. SportsGrid will also exclusively promote and feature FanDuel odds, data, and promotions in both branded and unbranded shows.
“We’re excited to provide our loyal fantasy and sports betting customers with more ways to learn, play and win through this exclusive partnership with SportsGrid,” said CEO of FanDuel, Matt King. “By deepening our partnership with SportsGrid, we can bolster our distribution footprint in the US and differentiate our content offerings, equipping more fans with the data and intelligence needed to make informed decisions, whether finalizing a lineup or placing a wager on a big game.”
“Millions of sports fans rely on our real-time data and intelligence as they formulate their fantasy or sports gaming strategy,” said Louis Maione, President and Founder of SportsGrid. “FanDuel has been a great partner for us and furthering our partnership with such a recognized leader in the space helps us better serve the community and strengthens our position as the premier free sports gaming and lifestyle channel.”
SportsGrid will continue to produce live sports wagering programming originating from its state-of-the-art production facility located at the FanDuel Sportsbook in New Jersey. Meadowlands Studio 1 and SportsGrid’s New York City Studio 34 will be sponsored by FanDuel as part of this latest deal.