GambleAware launches two new safer gambling ad campaigns

Marketing

GambleAware has launched a new burst of activity for its Safer Gambling Campaigns.

With the return of football, the charity has launched a new campaign to make sports bettors aware of the risks of impulsive betting.

Over the next six weeks, a total of 92 games are scheduled to be played and with so much football coming our way, the campaign encourages people to think twice and avoid #BetRegret, by emphasising how easy it can be to make impulsive bets.

The new digital campaign features ex-England goalkeeper David James and will run across Sky’s YouTube channel and Twitter page, alongside other digital platforms.

The National Gambling Treatment Service campaign seeks to promote self-referrals amongst those who are at high risk of, or are currently experiencing, gambling disorder by directing them to the National Gambling Helpline and online support at BeGambleAware.org.

The National Gambling Treatment Service works with, and alongside, the National Health Service. It is free at the point of delivery, provides telephone, online and face-to-face treatment for individuals and groups, across Great Britain. Self-referrals through the 24/7 National Gambling Helpline are the main route for accessing the treatment, which is provided by a network of NHS trusts and voluntary sector organisations.


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