Retail and online gambling operator Superbet has joined the International Betting Integrity Association (IBIA). Superbet, which was established in 2008, has a growing international online operation and is the largest operator in Romania.

The company’s Superbet brand will now feed into IBIA’s unique global monitoring and alert system, and benefit from the platform’s security and business protection measures. It is the third operator to join IBIA in 2020, following five new members in 2019.

Khalid Ali, CEO of the International Betting Integrity Association, said: “I am pleased to welcome another company into the growing list of operators in IBIA. Superbet has a particularly strong Central Eastern Europe footprint which will significantly strengthen our coverage in that region.”

Ivan Gojic, Head Of In Play Trading at Superbet, said: “Superbet’s membership of IBIA is an important part of our international expansion and continued investment in technology and partnerships that best benefit our commercial ambitions and responsible gambling goals. IBIA is committed to protecting sporting and betting products, as well as the consumers that enjoy those activities. Those qualities correspond seamlessly with Superbet’s own corporate aims and also those of licensing authorities which are placing increasing focus on the kind of market protections IBIA provides.” 

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe and European Commission.