KOK Sports become Real Madrid’s new regional sponsor in Asia


For the next three seasons, the two organisations will develop unique content for madridista fans based on the Asian continent.

Real Madrid and KOK Sports have signed an agreement that will see the Asian firm become the new official regional sponsor for the betting sector in Asia from the 2020/21 season.

The partnership between Real Madrid and KOK Sports, a leader in the entertainment industry, will run for the next three seasons (2020/21, 2021/22 and 2022/23). The two organisations will work together to develop unique content and interactive experiences for all Asia-based Real Madrid fans.