Digilant partners with Tipico for US Launch

Business News

Digilant, an omnichannel digital advertising services company, has announced its new partnership with Tipico, an international provider of sports betting and casino games.

Most recently, Digilant helped PopCorners, a well-known snack brand, increase its sales by 40% via a Facebook and Instagram campaign, as Digilant continues to expand into digital channels including Programmatic Audio/Podcasting, Facebook, Instagram, Snapchat, and Connected TV.

“Digilant’s unique ability to bring together a best in class team across digital media buying, analytics and marketing technology made them the perfect agency to support our go-to-market launch strategy. This omnichannel expertise and multifaceted approach to growing our business will be paramount as we reach sports fans and bettors across the United States,” said Keith Gormley, Head of U.S. Marketing, Tipico.

“Having designed and developed one of the first trading desk data management platforms, Digilant has had a strong foothold in the programmatic media space for over a decade,” said Raquel Rosenthal, CEO of Digilant. “Today, we are seeing a need in the market for complete omnichannel solutions. Digilant is at the forefront of not only providing a range of these types of services to clients but also doing so with transparency and measurable success.”

Digilant is a data-driven digital partner that offers a range of solutions including omnichannel managed service media buying, in-house media consulting, custom performance dashboards, and end-to-end agency services.