XLMedia has completed a buy-out of the remaining interests of the founders in its premium website, 101GreatGoals.com.

The consideration is not material in the context of the Group.  The Company believes this simplified control structure will help accelerate the development of the Website in current and future geographies, including North America, where the opportunity is significant and growing.

101GreatGoals.com is a good example of the type of asset that XLMedia will concentrate on, as it consolidates and rebalances its publishing portfolio, with an emphasis on content-rich, highly engaging sites in regulated and high-potential markets. 

In 2019, the vast majority of the Website’s revenue came from customer deals within the UK, while around 75% of the traffic to 101GreatGoals.com originated outside the UK.  The simplified operating structure will help to grow and monetise the traffic to the Website, in the UK and beyond, with a particular focus on the European football audience and the sizeable US soccer market.

Stuart Simms, Chief Executive Officer of XLMedia, commented: “101GreatGoals.com has built a loyal and growing user base through engaging, up-to-date and highly informative content.  This provides a very solid foundation for extending the reach of this asset into additional markets.  It is also indicative of the type of website that XLMedia will seek to develop as we execute on our strategy, based on a balanced portfolio of high-quality assets in attractive markets.”