The Superbet Group has announced the acquisition of a 60% stake in Lucky 7, a company that operates several brands on the online casino and slots market.

“Between Superbet and Lucky7, it’s a perfect match. We have on the one hand Lucky 7, a young but strong company both financially – turnover of 17 million euros in the second quarter – and through the products offered, while having a solid experience in digital marketing. And on the other hand, we have the Superbet group, the best multichannel sports betting operator in the Central and Eastern European region “, says Olof Örn, co-founder and CEO of Lucky7.

Lucky7 operates several brands in the casino and online slots segment in several European countries and on the North and South American continents. Lucky 7 is currently awaiting several licensing applications that will allow it to expand into at least three new markets over the next 12 months.

“For the Superbet Group, Lucky 7 is an acquisition that complements its current expertise and portfolio. It is also an important step in the direction of the company’s international expansion and continued investment in technology. We have announced an ambitious goal, to become one of the largest gambling brands in Europe in two or three years. The current pandemic slightly delays the achievement of this goal, otherwise nothing has changed. Lucky7 is a win-win that will bring good luck to everyone “, adds Johnny Hartnett, CEO of Superbet Group.