Olympic Entertainment Group (OEG) and the NBA National Basketball Association signed a multi-year exclusive agreement, which makes OlyBet the exclusive sports betting partner for the NBA in Estonia, Latvia, Lithuania and Slovakia.

Through OEG, thousands of basketball fans in Estonia and other Baltic countries can now experience NBA battles through the OlyBet online environment.

The exclusive partnership agreement also covers the NBA’s social media and digital platforms. In addition, from the 2020/2021 season, OEG will become the region’s official NBA free-to-play and NBA Pick’Em gaming platform sports betting partner.

“We are pleased to cooperate with OEG, which is the leading sports betting and entertainment company in the region. The timing of the deal is perfect, we’re relaunching the season and the NBA games are airing in Europe at the best airtime, every day, ”said Scott Kaufman-Ross, the NBA’s vice president, who heads the Fantasy & Gaming unit. “The partnership will give OlyBet the opportunity to create the most authentic NBA sports betting experience in its area and offer fans the opportunity to experience NBA games.”

“Basketball fans in our area get a good opportunity to live with the NBA through games, events, social media solutions and the best sports betting,” said Corey Plummer, Chairman and CEO of Olympic Entertainment Group AS. “In partnership with the NBA, we continue to innovate and create new opportunities for our customers and basketball fans.”

As part of the agreement, OEG has the right to use the official NBA branding in its sports betting campaigns in Estonia, Latvia, Lithuania and Slovakia. The OEG and the NBA work together in accordance with good practice and protect the integrity of NBA games.