Paddy Power launch missing people campaign
Paddy Power have launched a new campaign to help find missing people by filling a stand at Motherwell’s ground with blank silhouettes.
Someone is reported as missing every 90 seconds in the UK. That’s 35 for every football match you watch, including the half-time break. In total, around 186,000 people go missing every year, with 86,000 of those being children. Around 1,000,000 people a year are directly affected by disappearance.
To help tackle this, Paddy Power, the charity Missing People and Motherwell FC are joining forces to launch a campaign to help find those who have gone missing by filling the South Stand at The Well’s Fir Park home with blank silhouettes.
A Spokesman for Paddy Power said: “We all know fans are missing from football at the moment, but some are missing from wider life, too.
“We hope this campaign, and striking image, can spark conversations across the country – as the majority of our customer base are young men, the demographic that’s most at risk of going missing.”
Jo Youle, Chief Executive of Missing People, said: “This is a highly visible and needed opportunity for families in communities across the UK to raise awareness of their missing loved one – at a time when it is so hard to search due to COVID-19 restrictions.
“We will also be getting the message out via Paddy Power stores to reach a key group of people at higher risk of going missing: men aged 18-39.