DraftKings and Major League Baseball today announced a multi-year extension to remain the Official and Exclusive Daily Fantasy Sports (DFS) Partner of the League.

The extension includes an expanded partnership providing for an increase in DraftKings’ content rights, product integration, prizing and continued use of MLB images and video within DraftKings’ DFS games. The extension of the partnership between Major League Baseball and DraftKings reinforces both entities’ dedication to enhancing the overall gaming experience for sports fans.

“MLB was our first official league partnership dating back to 2012,” said Ezra Kucharz, DraftKings’ chief business officer. “We share a mutual passion and commitment to innovation and fan engagement and are excited to continue our partnership through data and technology to advance our product and broaden engagement opportunities for baseball fans.”

Fans who engage with the dozens of MLB offerings from DraftKings will see the expanded partnership enables new and exclusive content surrounding each game throughout the regular season and postseason games, including innovative product integrations on MLB platforms that will provide new methods of engagement for fantasy and baseball fans alike. DraftKings will also have the rights to utilize the iconic official MLB silhouetted batter and all MLB Club logos within promotional marketing as well as in its DFS products. Additionally, DraftKings will now work in tandem with MLB for increased integration at All-Star Week activities and the MLB Postseason. This includes VIP experiences for fans such as on-field viewing of batting practices throughout the MLB season as well as trips to the World Series.

The continuation of this partnership follows last year’s announcement of DraftKings becoming an MLB Authorized Gaming Operator for sports wagering.

“Fan engagement has been central to our partnership with DraftKings since we began working together almost a decade ago,” said Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures. “Together we have continually tried to enhance baseball fans’ experiences with innovative gaming and entertainment options and we look forward to keep developing and building on those unique elements.”