Svenska Spel sponsor eHockey championship


The Swedish Championship in eHockey (Swedish Champions League, SCL) has arranged for the second year in a row to nominate Sweden’s top talents on the virtual ice.

The tournament is organized by NHLGamer, Europe’s largest platform for competitive games in the NHL series and market-leading organizer of tournaments and leagues in the same series.

The Swedish Ice Hockey Association and Svenska Spel have chosen to join as partners in the Swedish Championships in eHockey 2020. Together with the Swedish E-Sports Association SESF and some of Sweden’s best players, we will be able to offer viewers really good matches, says Kenneth Lehtinen, founder of NHLGamer.

As the main sponsor of both the Swedish Ice Hockey Association and the Swedish E-sports Association SESF, we are proud to also shoulder the role as the main sponsor of the Swedish Championships in eHockey. Working together to marry traditional sports with e-sports is something we believe in, says Jimmy Sandberg, project manager sponsorship at Svenska Spel.

We want to reach new potential target groups with a hockey interest and together with Svenska Spel increase interest in e-sports.

Getting more people to get involved and interested in ice hockey is an important part of the Swedish Ice Hockey Association’s strategy. Under the current situation, it also feels good to be able to offer more people the opportunity to play ice hockey virtually, it is a good complement while waiting for the big ice hockey tournaments to start again, says Christer Plars, commercial manager at the Swedish Ice Hockey Association.