With the new campaign ‘Safe Play’, Danske Spil will put an end to children and young people under the age of 18 being able to walk past the local kiosk or the nearest supermarket, for example, to put money on a victory for their favorite football team. DBU supports the initiative.

We will not accept that children and young people bet money on sports matches.

It is the clear message from DBU and Danske Spil that forms the common front to protect minors and young football talents from gambling.

The announcement comes shortly before Danske Spil rolls out the campaign ‘Safe Play’. A new Game ID that everyone who wants to Odse or play Tips in stores must use from October this year. And that applies regardless of age and deposit.

“Games are for adults and not for children. For many years we have been concerned with ensuring that no children and young people play, for example, Oddset or other bets in the shops. But despite the fact that we, together with the dealers, have made a great effort, we must unfortunately state that we have not been able to fully prevent minors from playing. We are now taking the consequence of this by requiring everyone to have a personal Game ID if they want to play with us, ”says Niels Erik Folmann, director of Danske Licens Spil, which, among other things, offers Tips and Oddset.

In DBU, there is full support for the special Game ID and the campaign ‘Safe Play’. Therefore, DBU and Danske Spil have also decided to leave ‘Safe Play’ on the training clothes when the men’s national team gathers on Monday 31 August to prepare for the exciting Nations League matches against Belgium and England. The campaign will also be visible on the stadium and other channels and platforms.

“It is a good and responsible measure to prevent children and young people from playing. We are pleased that Danske Spil is taking the lead and introducing Game ID as part of responsible gaming. Therefore, we welcome that our national teams can help make the campaign even better known, so that together we fight gambling addiction and other shadowy aspects of betting as a whole, ”says Jakob Jensen, CEO of DBU.

According to a survey conducted by Danske Spil, in recent years there has been an increase in the proportion of dealers who ask about the age of customers if they are in doubt about how old they are. But there are still too many young people under the age of 18 who buy games they are not allowed to.

And that it is too easy for children and young people to play is confirmed by several studies, including one from VIVE (The National Research and Analysis Center for Welfare). It shows that even though you have to be 18 years old to bet, for example, 40 percent of 12-17-year-olds have tried to gamble for money and 28 percent of 15-17-year-olds gamble several times a month. And among young people with a risky gambling behavior, betting and sports betting are the most popular.

In September, Danske Spil will market ‘Safe Games’ in various ways. This will be done through TV advertising, newspaper ads and material in the stores that sell Oddset and Tips. And at the men’s national team’s upcoming gathering at the end of August – ahead of the Nations League matches against Belgium and England in September – ‘Safe Play’ will also appear on the players’ clothes.