Churchill Downs partners with GAN

Business News

GAN has announced a multi-year agreement with Churchill Downs to be the enterprise software platform for Churchill’s online sports betting and Internet casino gaming business, BetAmerica.

This new client relationship will position BetAmerica to participate in Internet sports betting markets where permitted by leveraging GAN’s U.S.-optimized enterprise software. BetAmerica currently manages sportsbooks in New Jersey, Pennsylvania, Indiana, Mississippi and Arkansas.

Due to the expansive range of Churchill’s retail gambling assets in the U.S., combined with its existing market access agreements for Internet gambling, GAN classifies Churchill as a “tier one” operator client.

Together with a market-leading range of Internet casino games developed by and/or aggregated from third parties, GAN will publish third-party sports betting content procured from Kambi, a global leader in sports betting content that is currently integrated into GAN’s platform and made available to clients.

Dermot S. Smurfit, Chief Executive Officer of GAN, commented:
“We look forward to powering the BetAmerica brand with our highly optimized technology platform and enabling CDI to efficiently invest their marketing capital to attract loyal sports betting and iGaming players.”

Bill Carstanjen, Chief Executive Officer of Churchill Downs Incorporated, commented: “We believe the transition to GAN and Kambi as our new technology providers will enable our team to execute the rollout of BetAmerica sportsbooks and iGaming product offering more efficiently as states move to legalize and implement regulations permitting sports betting and iGaming in the coming years. BetAmerica will benefit from the proven excellence of these market-leading providers.”