NBCUniversal and PointsBet have signed a multi-year partnership by which PointsBet becomes the official sports betting partner of NBC Sports.

As part of the agreement, NBC Sports — home to many of sports’ most iconic and influential moments over the past century — will provide PointsBet with year-round, multi-platform media and marketing opportunities across its unmatched portfolio of events.

PointsBet will be incorporated in exclusive multi-platform gameday integrations across the eight NBC Sports Regional Networks, which are the exclusive regional homes to MLB, NBA and NHL teams, and deliver more than 2,200 live sporting events.

“We are excited to begin this partnership with PointsBet, which will deliver unmatched sports betting engagement opportunities across multiple platforms,” said David Preschlack, President, NBC Sports Regional Networks, and Executive Vice President, Content Strategy, NBC Sports Group. “For NBCUniversal and PointsBet, this agreement provides considerable opportunities in the fast-growing sports betting marketplace, which is unique to this extensive and robust, multi-year arrangement. Looking ahead, we’re also excited about the significant activation opportunities that will come to fruition as sports betting continues to proliferate across the U.S.”

PointsBet Managing Director and Group CEO Sam Swanell said becoming the exclusive, official sports betting partner of NBC Sports is transformational for PointsBet.

“NBC Sports, an iconic brand and holder of the largest sports audience in the U.S., brings significant credibility and trust to PointsBet’s operations. Through the NBC Sports partnership, PointsBet gains access to market-leading linear assets which span 184 million viewers and digital assets which span 60 million monthly active users.

These assets will act as the cornerstone of our marketing strategy and combined with our in-house technology and products, as well as our talented and experienced team, will deliver outstanding client acquisition and retention efficiency as we scale rapidly over the next five years. NBCUniversal’s decision to take an equity stake in PointsBet illustrates the alignment of our strategies, the trust across teams, and our shared belief that the U.S. gaming market is a once in a lifetime opportunity.”