Paddy Power unveil ‘pundits’ ad campaign

Marketing

Axed Soccer Saturday stars Phil Thompson, Charlie Nicholas and MattLe Tissier have launched their own rival TV show – as part of a new sitcom series with Paddy Power.

After getting the boot last month, the iconic trio have shown their acting prowess to get back in the game on the opening day of the season.

The series, titled Pundits, features the house-sharing Thompson, Nicholas and Le Tissier bemoaning their luck after getting shown the door.

But they aren’t down for long – because there’s a special guest on hand to help launch their own version of the iconic show.

Using an ancient camcorder and with the imaginatively titled name Score Saturday plastered on a bedsheet, Alan Curbishley takes the anchor role to help the lads get back on their feet.

Except all doesn’t quite go to plan. After debating whether they can get away with using illegal streams, Thommo’s feed is ruined by pop-ups telling him there’s hot singles in his area while Le Tissier’s (The) Dell laptop keeps buffering.

Paddy Power said: “The Premier League is back in our lives once again, but there are some familiar faces that won’t be on our screens for the first time in years.

“Or so you thought. We’ve managed to get the gang back together, and we see what their lives are like now as they live together and try to navigate the new world of football. “We cannot confirm or deny how accurate it is to the truth.”

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