The agreement sees Betsson Group’s portfolio of betting brands add Betgenius live streams for thousands of fixtures spanning a range of sports, including football, basketball, tennis and volleyball.

Betgenius will also provide live trading for every fixture, powered by official data.

With a focus on fixtures played at off-peak times, the Betgenius Streaming service will enhance round-the-clock player retention and enable Betsson Group to unlock new sportsbook turnover, including during quieter scheduling periods.

Along with streaming rights, Betgenius holds official data rights to every fixture within its Streaming portfolio.

Eric Stevens, Global Sales Director at Genius Sports Group, the parent company of Betgenius, said: “Since entering the streaming space, we’ve put a real focus on acquiring official content that provides our sportsbook partners with unique, measurable value. We’re excited to expand our partnership with Betsson Group and further enhance its international sportsbook offering.”

Richard Scott, Director of Trading at Betsson Group, said: “We’re constantly striving to deliver the best possible product and experience for our customers. The addition of Betgenius live streaming on a range of sporting events is a great way to complement the official data driven pricing. The round-the-clock coverage is particularly important as our client base continues to expand in numerous territories.”