William Hill stock surges on Caesars ESPN deal
Caesars Entertainment has entered into a multi-year agreement with ESPN. The new deal includes link integrations from ESPN’s digital platforms to sportsbooks from Caesars Entertainment’s sports betting partner, William Hill. William Hill Sports Book’s odds and markets connect directly to their sports betting apps in legalized states.
The deal comes shortly after William Hill became the exclusive sports betting operator for Caesars Entertainment, following the merger with Eldorado Resorts.
Link integrations to William Hill’s sports betting apps, geo-targeted to legalized sports betting states, will appear on ESPN.com web and mobile web and the ESPN Fantasy app. As part of the new agreement, Caesars Sportsbook by William Hill will also become a sponsor of ESPN’s Fantasy products, deepening an existing relationship as ESPN’s exclusive odds provider. The news follows an expanded content collaboration with ESPN and the recent launch of ESPN’s Las Vegas studio at The LINQ Hotel + Experience.
“ESPN is one of the pre-eminent brands in sports. Tens of millions of fans will now have a direct link to our sports betting apps and odds,” said Ulrik Bengtsson, Group Chief Executive Officer of William Hill. “Giving ESPN users this access will accelerate our leadership, as we continue to expand in the US.”
“As our exclusive sports betting operator, William Hill has added immediate value to Caesars Entertainment’s portfolio of properties nationally,” said Tom Reeg, CEO of Caesars Entertainment, Inc. “Our new agreement with ESPN, as the largest provider in sports content, completes what is sure to be a momentous partnership in gaming and sports wagering.”
“With Caesars utilizing odds from William Hill’s sports betting data, we are able to deliver content in new and innovative ways,” said Mike Morrison, Vice President of Business Development & Innovation, ESPN. “Our multi-dimensional relationship is a testament to the growth and opportunity in the sports betting space.”