Parimatch have signed a new partnership with iconic international football team Juventus.

Partnering with Juventus, one of the world’s biggest clubs, represents a major milestone for Parimatch, enabling the brand to grow its international profile even further by reaching millions of fans across the world. Parimatch and Juventus will collaborate closely through this deal, as two brands dedicated to creating unparalleled entertainment experiences that resonate and inspire.

Parimatch and Juventus will host a virtual press conference at the beginning of October, where both parties will speak more about this new partnership. Press conference attendees will hear details of the exciting news from Parimatch CEO Sergey Portnov and Juventus Chief Revenue Officer Giorgio Ricci, who will be joined by a very special guest. The confirmed date, time and details of the conference will be announced in due course.

Sergey Portnov said: “Both Parimatch and Juventus have ambitions to be the ultimate champions in our respective games, providing great entertainment to millions of fans the world over. I look forward to telling you more alongside Giorgio Ricci from Juventus and perhaps a special guest or two, during our virtual press conference in October.”

Giorgio Ricci, Chief Revenue Officer of Juventus, added: “We are pleased to announce the partnership with Parimatch, a partner with whom we share the constant search for new technological solutions. For example, we will see the brand appear on TV abroad thanks to the new digital overlay that will be fitted to the Allianz Stadium LED system starting from the first league match.

We will work together globally, but exclusively outside Italy and South East Asia, supporting the partner’s international growth path by leveraging the mutual desire to address an increasingly broad audience.”