Scientific Games secures instant game deal with Nederlandse Loterij
Scientific Games was awarded a new, four-year contract by Nederlandse Loterij, the Dutch National Lottery, to provide instant game “scratch cards” through the Scientific Games Enhanced Partnership (SGEP), a performance-driven management program used by more than 20 lotteries globally.
The agreement may be extended by Nederlandse Loterij for up to four additional years. The program generated more than 28% growth in the Lottery’s scratch card retail sales during the previous contract period (2015-2019).
Since SGEP services began in 2011, Nederlandse Loterij’s instant game retail sales increased 98%. Using data analytics and insights to responsibly maximize the Lottery’s performance, SGEP manages every aspect of the instant product portfolio including game design, manufacturing, inside sales, warehousing, distribution and retailer programs.
Raffaele Fiorini, business director for Nederlandse Loterij’s instant tickets said, “After a decade of work refining our successful partnership, we are pleased to continue our collaboration with Scientific Games. While this announcement comes during a challenging global situation, we are confident our ongoing collaboration will continue our responsible growth trajectory of the instant ticket business for Nederlandse Loterij to provide maximum transfers to our beneficiaries.”
Scientific Games has supplied Nederlandse Loterij (and its legacy companies) with scratch cards since 1994, moving to the SGEP program in 2010 for full product category management. Scientific Games also provides the Lottery with sports betting technology and services.
John Schulz, Senior Vice President, Lottery Instant Products for Scientific Games, said, “We are honored that Nederlandse Loterij has entrusted Scientific Games with its instant scratch cards business, and we are committed to using our more than 45 years of experience to continue developing its instant product portfolio to responsibly grow sales and profits.”
Scientific Games, the world’s largest creator, manufacturer and manager of lottery instant games, is the primary supplier to the Top 10 instant game lotteries in the world based on per capita sales.
Matthias Müller, Vice President Sales & Marketing for Scientific Games International Lottery Systems, said, “SGEP is the market-leading program for lotteries focused on responsibly growing the instant product category. It is proven successful for many of the top-peforming lotteries in the world, and we are delighted to continue maximizing results for Nederlandse Loterij and its retail partners, while providing great entertainment for players.”