Svenska Spel expand horse racing partnership with PMU

Business News

Swedish players have for a number of years been able to record in French pools as well as in local V4 pools at ATG, however, the opportunity to record in Quinté + has not existed before. 

Svenska Spel has now entered into an agreement with the French PMU.
From 21 September, the gaming company offers a French range in the form of a duo, winner, place and Quinté on a daily basis. Svenska Spel will market the game format as “High Five” and also has broadcasting rights from France.

Initially, we will have streaming with a selected number of agents, approximately just over 450, and in logged-in mode on our website.

We show all French races where we offer games. We get the stream from PMU and we have chosen the English-language channel. However, it will not be a self-produced studio production like ATG Live, says Helena Hallman , product manager racing, Svenska Spel.